Tuesday, April 6, 2010

Sirius Radio Channels: Satellite Based Radio

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Sirius radio is a satellite-based radio service that operates in the United States, Puerto Rico and Canada. Ownership of the company is by Sirius Satellite Currently, There are Sirius radio channels numbering 69 that are dedicated to music and 65 channels that broadcast sports, entertainments and news features. Music channels are commercial free. On the other type, commercial spots up to six minutes per hours are allowed.

Sirius is associated with Dish Network television with a subset of the music radio channels. The original company, founded in 1990 was known as Satellite CD Radio until 1999, The Sirius designation was launched in 2001. The next growth step was in 2006, when Sirius Internet Radio was launched with 78 channels available to subscribers. In 2008, a merger with its biggest competitor, XM Satellite Radio was completed and approved by the FCC. The company is now known as Sirius XM Radio.

Over 19 million subscribers listen to the many music and news channels available through subscription. The service is particularly popular with truckers and long-distance travelers. They can maintain continuity with the signal in areas that would have limited reception. Otherwise.

The business strategy for the company has been to sign deals with major performers and personalities to executive produce or participate in entire channels or limited dedicated programming. The first of the deals closed was with Little Steven (Steven Van Zandt). Van Zandt produced two music stations, Underground Garage and Outlaw Country, dedicated to garage rock and alternative country music, respectively.

Other well-known names on Sirius include Martha Stewart, Eminem and Jimmy Buffett. The largest deal so far signed Howard Stern to bring his radio show to Sirius exclusively. There is a five-year $500 million dollar agreement by which Stern has rights to three Sirius channels. They are Howard 100 and Howard 101 with a third channel yet to be activated. Some channels are part time, others broadcast 24 hours daily.

The five most popular channels based on listening habits of subscribers include Octane, Hirius Hits 1, The Highway, Howard 100 and Howard 101. The latter two are Howard Stern stations. The Highway is modern country. Octane, found on channel 020 is pure hard rock. Top 40 tunes are played on Sirius XM, channel 001.

Sirius radio channels are generally distributed amongst music, news, sports, entertainment and talką„¤ The music category is broken down further into genre groups such as Latin, rock, dance, classical, jazz and blues. There are even programming packages that can be played in a business establishment.

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Wondering how many sirius radio channels there are? We've got all the info on Sirius you've ever wanted to know now on http://www.siriusradiochannels.com

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